Really, Malaysian food week? Vinho Verde wine week? Sud de France Week? On top of Rioja Week, Riesling Week, Alsatian Wine Month and more. Folks, we just have to say enough is enough. Right now, there is too much of a glut of these promotions to mean anything - and we are wondering if folks back home would think it so great that tons of marketing dollars, mainly from the financially teetering EU, are being used to line the coffers of various NYC websites and publications with endless promotional ads.
If you don't believe us, here is what Vinho Verde week is advertising on Grub Street: "It's
finally here! For the first week of summer, top restaurants and wine
stores in NYC will highlight the refreshing virtues of Vinho Verde by
offering tastings, discounted selections and special pairing menus."
In other words, they're doing what every other wine week does. Woo Hoo! Glad it's "finally here," we don't know how we get along those other 51 weeks a year. Oh yeah, by drinking Rioja, Riesling, Belgian Beer, etc.
Spare us.
Sometimes the food blogosphere goes crazy for something we just scratch our heads over. This week we had the curious case of OYO (as Urban Daddy puts it) - New York Vintners, a wine store on Warrren Street that no one had ever heard of suddenly getting covered all over the place. Why? Because they launched a program where customers can order wine and get it delivered to restaurants. Pieces quickly ensued on Grub Street, Serious Eats, Eater and the aforementioned UD.
Of course, five seconds of digging reveals a few problems with this scenario, something that should have led to more skepticism on the part of bloggers. For starters, it's only available at one restaurant right now - Kuma Inn. The fact that a New York Vintners partner is an investor in Kuma Inn Brooklyn is also worth mentioning - kudos for Grub Street for picking that up. After all, until they get another couple of restaurants onboard, this is merely an extended form of nepotism and hardly some breakthrough public service worthy of press coverage.
Of course, this may turn out to be a cool idea - though don't doubt the party pooper service known as the SLA getting involved with places trying to offer BYOB while skirting the law (you can only be BYO if you have a liquor license). But New York Vintners do send us an email when you have a good number of restaurants in the program. In the meantime, we'll file this under "non-story" and hope our blogging friends are a little more suspect of these types of "services" in the future.
Message to the media - please stop writing about PDT. It's in the name of the place for god's sake. Yes, it's a great bar. Yes, we like it very much. But enough's enough. The latest offender is Food & Wine. In their May 2009 issue featuring the best restaurants and bars around the world, they go for the obvious when it comes to NYC and highlight PDT - complete with photo. Yup, more tourists trying to figure out how to get through the phone booth. Just what we need.
Few things go as well together as pizza and beer. Unfortunately, few things are as ripe for extreme mark-up as those two items. In the case of Co., or Company as you like, don't expect the recession to mean customer-friendly pricing.
We'll come right out and say it - we were underwhelmed. The pizzas were small (about 11") and the edges of the ballyhooed crust were almost reminiscent of Pizza Hut. The crust itself was pretty good, but the toppings deserved to be seasoned properly though, with salt definitely missing in action. And the pizzas seemed overloaded with cheese and bechamel, guess to explain the pricing - the majority of pizzas are $16 to $18 and appetizer up-selling is heavy.
But this is a booze blog. And there is nothing more depressing than staring at a beer list where everything is $7. Really, $7 for Blue Moon, Sixpoint and Stella? While we're at it, could they come up with a more cliched list of beers? What possible justification can there be for marking up beer over 500% anyway?
We here at Boozy are getting real tired of being ripped off for the privilege of drinking designer beers - not to mention the Belgian equivalent of Bud. If restaurateurs have so little respect for beer drinkers that they view them merely as a profit center, maybe they should just stop serving beer. On this particular day, we silently drank water. That is not our preferred dining mode.