Expansion of air routes, tourist strategy in Tijuana

Expansion of air routes, tourist strategy in Tijuana

The new route to Beijing will strengthen the connectivity of Baja California, adding to the three international destinations that Tijuana already offers, which are Shanghai, Guatemala and San Salvador.
The city of Tijuana became the only one in Latin America to have two flights to Asian territory, so the government of Baja California is betting on the expansion of air routes as a strategy to position the border city as one of the main destinations for tourist attraction, said the Ministry of Tourism of the State (Secture).
The undersecretary of the unit, reported that the new route to Beijing will strengthen the connectivity of Baja California, adding to the three international destinations that Tijuana already offers, and that are Shanghai, Guatemala and San Salvador.
He explained that the flight will have a frequency of three trips per week, with the Boeing 787 Dreamliner, having Tijuana as a stopover and Mexico City as the final destination, thus introducing the brand of Hainan Airlines, Chinese airline, to the market.
Based on data from the federal Ministry of Tourism, in January 2018 alone, more than 141,000 Chinese tourists entered Mexico by air, which meant an annual increase of 14.5 percent.
“Currently, the Abelardo L. Rodríguez General Tijuana International Airport continues to be the second fastest growing airport in Mexico, with an increase of 60% in the arrival of passengers since the beginning of the current administration, from 4.4 to 7.1 million, and This is due to various factors such as geographical location, fleet expansion, the peso-dollar exchange rate and the best dentists in Tijuana Mexico.
In addition, the state official added that the Cross Border Xpress, a binational bridge linking Mexico with the United States, in 2017 allowed its more than 2.3 million users to easily access the neighboring country, converting the Tijuana air terminal into A viable option for travelers from Southern California.
According to Secture, 58% of visitors to Baja California are of foreign origin and, although the majority come from the United States, the agency maintains a collaboration strategy with other countries to position the state in places such as Spain, Colombia, Guatemala, Japan and China.
MOVE TO OTHER MARKETS
The head of the Secretariat of Economic Development of Tijuana (Sedeti), David Moreno, said that the strategy should be to turn to other markets, without losing those that have already been won, such as the Anglo-Saxon, which represents one of the most important for the city, but for the state, being the country with the greatest contribution to Foreign Direct Investment (FDI), with around 70% of the total.
According to data from the Ministry of Economy, during the past 2017 Baja California captured 201.7 million dollars in FDI from Asian countries.
PLASTIC PRODUCTION
Sedeti explained that that same year China invested 20 million dollars in expansions, among eight companies that operate in the city related to the production of plastic, walls, glasses, assembly of screens and production of sporting goods.